Sunday, July 11, 2010

Brazil takes aim at Kenya’s budding digital TV market

The cost of set top boxes that convert analogue signals to digital is likely to surge beyond the reach of many consumers if Kenya allows Brazil to supply the gadgets.

Brazil last week tabled before Kenyan authorities a proposal seeking to replace the Digital Video Broadcasting Terrestrial (DVB-T) technology currently in the market with the Integrated Services Digital Broadcasting (ISDB) version commonly used in South America arguing that the latter is superior .

The proposal was made to the Ministry of Information during Brazilian President Luis Inacio Lula da Silva’s visit to Nairobi last week.

Though Brazil has promised to refund money that has been spent on the DVB-T technology if the country agrees to the proposed change, senior government officials said the alternative technology would isolate Kenya in the region in terms of TV sales and slow down the migration digital TV because of high costs.


For more information, see http://www.nation.co.ke/News/africa/64%20dead%20in%20Uganda%20blasts/-/1066/956216/-/qevo43/-/

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